Taste of Pearl VIP Experience

The 2025 Taste of Pearl experience just got better with new VIP perks!

If you are a VIP ticket holder, you'll enjoy:

• Early event check-in starting at 12:45 pm (GA check-in begins at 1:45 pm) to beat the crowds and enjoy a more leisurely stroll between stops. 
• An exclusive culinary demonstration experience at Food Lab. 
• A complimentary craft cocktail courtesy of Boulder Spirits. 
• A one-of-a-kind wine tasting experience with Frasca Food and Wine. 

A limited number of VIP tickets are only available for purchase online; you may not purchase them at the event. Grab yours before they sell out! 

Buy VIP Tickets

Food Lab (1825 Pearl Street, Boulder, CO 80302) will be offering exclusive 15-minute culinary demonstrations to VIP ticket holders throughout the event, featuring an easy-to-follow take home recipe, an opportunity to taste the finished product and ask questions of the chef. 

At event check-in VIP's will receive an extra paper ticket with a specific demo time listed. Demo times will be assigned according to check-in time. For example, a VIP ticket holder who checks in at 12:45 pm may be assigned a demo time between 2:00 and 5:00 pm, while a VIP ticket holder who checks in at 2:30 pm will be assigned a demo time between 3:00 and 5:00 pm. Everyone in the same VIP party will receive the same demo time. Please make sure to show up at the time listed on your additional paper ticket; if you try to attend a demo outside of your assigned time, you may be asked to come back later due to capacity issues. 

Frasca Food and Wine (1738 Pearl Street, Boulder, CO 80302) will offer VIP's a one-of-a-kind 15-minute wine tasting class lead by an esteemed in-house sommelier. Additionally, all ticket holders will receive a free spritz card from Pizzeria Alberico to use at a later date.

As with the Food Lab Demo, VIP ticket holders will receive a specific tasting time on a paper ticket at check-in. This time will be assigned based on check-in time and will take into account the assigned Food Lab time so that the two do not overlap. Everyone in the same VIP party will be assigned the same tasting time to the best of our ability. Please make sure you show up at Frasca at your assigned time! If you show up at a tasting outside of your assigned time, you may be asked to come back later due to the venue being at capacity. For both the Frasca and Food Lab demos, please make sure to show your VIP wristband and paper ticket from check-in at the doors. 

The new Boulder Spirits tasting room at 1428 Pearl Street, Boulder, CO 80302) offers a VIP experience unlike any other, inviting guests to indulge in a refined exploration of premium, small-batch spirits. With access to rare and limited-edition releases, VIP attendees will be guided through a curated tasting journey, learning the intricate details of each whiskey's craftsmanship, aging process, and flavor profile. Boulder Spirits whiskey experts will be on hand to provide insider knowledge and offer personalized recommendations in a relaxed yet sophisticated setting, creating a truly immersive and luxurious experience for those looking to savor the finer notes of whiskey.

As a special offer for VIP's, stop by Boulder Spirits anytime between 1:00 - 6:00 pm and show your VIP wristband to receive a complimentary signature cocktail to celebrate the opening of the new Boulder Spirits tasting room location. *Please note that cocktails must be enjoyed within the tasting room and there is a limit of one per VIP ticket holder.*