Marketing Resources for Downtown Businesses

Downtown Boulder is dedicated to researching and sharing best marketing practices with all Downtown Boulder businesses.  The following is a compilation of information that is updated on regular basis.

To download information, right click on the hyperlink and choose "Save Target As..."

If you have any questions, please contact us at 303-449-3774  or  info@dbi.org.  

Document Name Source Date

 Downtown Maintenance - Who's Responsible?

 Downtown Boulder 2010

How to Get the Most Out of Your Merchant Account

 Betsy Brottlund (American Express OPEN Forum) 2010

Five Tactics to Create a Sustainable Restaurant Business

By Kasra Ferasat winner of the 2009 Graziadio School Student Paper Competition

 2009
2009 Holiday Survival Kit National Retail Federation Oct 2009
A report on Independent Merhcants and the New Orleans Economy Urban Conservancy in partnership w/Civic Economics Sept 2009
Study: Stay-at-home moms dominate social media Denver Business Journal Sept 2009
How to use Twitter for yoursmall business Global Assist Aug 2009
Uncover traits successful people have in common that cause them to take massive action and follow through Tony Robbins Aug 2009
Can you reach the Masses without Mass Media?  (White Paper) The Boston Consulting Group July 2009
Where is the Economy Now? Where are the Opportunities? Leeds School of Business May 2009
Shoplifting/Theft Prevention Boulder PD April 2009
Impulse Buying Still Prevalent Among Shoppers Radio Sales Today April 2009
Pump Up Perks to Lure Shoppers Radio Sales Today April 2009
Best of Boulder, Nielsen Research, Create Denver Expo & More
  Downtown Boulder  March 2009
User Survey, KBCO promos, CO Children's Day & More    February 2009
Mid Winter Sale, Valentine's Day, Business Tips & Tricks
 Downtown Boulder February 2009
Love The Local Window Poster Downtown Boulder January 2009
City Sales Tax Report Link  (updated monthly) City of Boulder Ongoing
Tips & Tricks to Increase Profits & Parking Garage FYI Downtown Boulder  anuary 2009
Downtown Boulder's Newsletter Archive
 Downtown Boulder 2008-2009
Gift Card Exchange Program & Reminders Downtown Boulder December 2008
Ideas to Lure Holiday Shoppers & More
 Downtown Boulder December 2008
Downtown's Holiday Marketing Update
 Downtown Boulder December 2008
Holiday Resource Guide for Downtown Businesses Downtown Boulder November 2008
Downtown Merchant Holiday Marketing Plan Downtown Boulder November 2008
Deck Your Sidewalks - Holiday 2008 Downtown Boulder November 2008

Social Media Resources - The latest articles, blogs and research from a variety of sources to help introduce you to Web 2.0 and other social media marketing strategies.

Document Name Source Date  

Social media blasphemy – it’s ok to keep quiet

 Lisbeth Cort  - Nonprofit Execs on the Edge March 2010  
How to Create a Successful Company Blog Mashable March 2010  
How Small Business Is Using Social Media Mashable March 2010  

How Social Media Helps One Small Business Connect with Fans

 Leah Betancourt (American Express OPEN Forum) Feb. 2010  
Mashable's Social Media Guide for Small Businesses Mashable Jan. 2010  
Email Marketing Essentials for Restaurants AWeber Communications Jan. 2010  
Developing a Social Media Plan (slideshow) Slideshare.net Dec. 2009  
Do You Know 4.0?  YouTube Video 2009  
Does social media jive with your brand or value promise? Radian6 Nov 2009  

Building Brand Value Through Social Media

 Diva Marketing Blog Oct 2009  
360i Social Marketing Playbook 360i Sept 2009 (post date)  
Twitter 101 for Businesses
 Twitter.com Aug 2009  
Efficient Website Redesigns: 6 Tactics to Guide Your Process Marketing Sherpa July 2009  
How to Use New Media to Your Advantage Michael  Daehns May 2009 (post date)  
Expanding the Reach of Email through Social Networks Exact Target May 2009 (post date)  
Facebook Pages Product Guide Facebook April 2009  
Enabling Social Company ('07) EnthusiasticGroup April 2009 (post date)  
How to Build a Subscriber List Inexpensively MarketingSherpa March 2009  
Social Media Marketing Industry Report Michael Stelzner (Social Media Success Summit 2009) March 2009  

All About Facebook - Don't  Place Ads - Build Brands

 Emarketer.com March 2009  
Nielsen Social Networking Report Nielsen March 2009  
Tap Into Twitter Social Media for Small Business (Dell) March 2009  
Facebook Pages - Insider Guide Small Business Development Center March 2009  
Six Ways To Make Web 2.0 Work McKinsey Quarterly February 2009  
Measure Your Online Success Social Media for Small Business (Dell) Janurary 2009  
Start a Blog Social Media for Small Business (Dell) January 2009  
Harness The Power of Facebook Social Media for Small Business (Dell) January 2009  
Way of the Web 2.0 Media Mania February 2009  
Twitterpated: Mobile Americans
Increasingly Take to Tweeting		 Pew Research Center Publications February 2009  
Trends and Best Practices
in Adopting Web 2.0 in 2008		 Awareness Social Media Marketing 2008  
Five Common Questions
and Lessons Learned		 Awareness Social Media Marketing 2008  
Myths and Realities of
Blogging and Social Media		 Awareness Social Media Marketing 2008  
Integrating Social Media
in Your Marketing Mix		 Awareness Social Media Marketing 2008  
Generations Online in 2009 Pew Research Center Publications February 2009  
Facebook Is Too Crowded.... Advertising Age January 2009  
Collaboration and Social Media The Gilbane Group 2008  
Business Implications of Social Media Aberdeen Group 2008  
10 Secrets to Social Media Marketing Awareness Social Media Marketing 2008