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November 22 - December 31, 2026

Shop Downtown Boulder this holiday season for a chance to win!

Downtown Dash is going digital this holiday season! Shop, dine and explore participating downtown businesses to earn digital stamps with every purchase of $15 or more. All you need is your email to get started. No app required!

Every stamp earns an entry into weekly giveaways and the grand prize drawing. The more you explore, the more chances you have to win while supporting local businesses this holiday season!


How To Play

Step 1: Sign Up
Visit a participating Downtown Dash business and scan the QR code at checkout. Enter your email once to create your digital Dash Card, then you’re ready to start collecting stamps! No app required.

Step 2: Collect Stamps

Spend at least $15 at a participating business and scan its unique QR code to earn 1 digital stamp per visit. Your stamps are automatically saved to your Dash Card and become entries into Downtown Dash prize drawings. You can also earn stamps by attending any of the Downtown Boulder holiday events (Cookie Crawl, Switch on the Holidays, St Nick on the Bricks, the Snowflake Express or the Lights of December Parade). Just stop by the Visitor Information Center (1303 Pearl Street) during a Downtown Boulder-produced event to get your stamp - No purchase necessary! (Also visit our Terms and Conditions for an alternative entry methods.).

Step 3: Explore Downtown
Shop your way across downtown! Visit participating businesses throughout the Pearl Street Mall, West End, Off the Bricks and East End to earn bonus entries. Collect at least one stamp in each district to unlock the district bonus. You can check your digital Dash Card anytime to see your stamps, participating districts and prize entries.

Step 4: Submit to Win
No paper cards or drop-offs needed this year! Your qualifying stamps and bonus entries are automatically entered into Downtown Dash prize drawings. (Physical cards and drop-off option available at the Visitor Information Center (1303 Pearl Street)). 

Weekly drawings will take place on Tuesdays throughout the program, with the grand prize drawing on January 12, 2027.

Step 5: Pick Up Prizes
All entries will be added to the weekly drawing (for a prize from a participating business), as well as the grand prize drawing in early January (for a $500 Downtown Boulder gift card plus a prize basket with gifts from participating businesses). Winners will be notified weekly and must pick-up prizes in person.

Have Questions? Contact Us

View Official Rules

 

Participating Businesses