eTown Presents Nolan Gasser & The Mighty Mighty: Why You Like It!

Date and Time

• Wednesday, Nov 4, 2026  7pm - 9:30pm

Location

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Details

WHY YOU LIKE IT: Decoding Musical Taste – Live Experience is an immersive concert-lecture led by composer, musicologist, author and Music Genome Project architect Dr. Nolan Gasser, inspired by the acclaimed PBS special released in 2025. Blending live performance, storytelling and insights from neuroscience, psychology and culture, the show explores the hidden forces that shape our musical preferences and why music affects us so deeply. Dr. Gasser is joined by his virtuoso band, The Mighty Mighty. Rather than a fixed cast, the show is designed to be artistically flexible, featuring guest vocalists and musicians tailored to each market. Past and potential collaborators include Grammy-winning artists such as Ledisi, Aymée Nuviola, Etienne Charles and Malika Tirolien, among others — serving as examples of the caliber of talent that can be incorporated, offering presenters flexibility while maintaining a world-class artistic standard.

A defining feature of the live experience is its interactive audience engagement through the Why You Like It companion app. Guided from the stage by Dr. Gasser stage, audiences actively participate throughout the performance by responding to prompts that explore their musical identity. At the conclusion of the show, each participant receives a personalized playlist generated from their responses, extending the experience beyond the venue and transforming how audiences listen to and connect with music long after the performance ends.