Business Improvement District
Who We Are
The Downtown Boulder Business Improvement District (BID) is a quasi-municipal corporation and political subdivision of the State of Colorado formed in 1999. The BID encompasses a 49-block taxing district approved by downtown property owners to cultivate a cleaner, safer and more vibrant downtown community. The tax revenue is used by the BID to provide maintenance services that supplement those provided by the City of Boulder and to provide a comprehensive consumer marketing and communication program.
Marketing & Communications
The Downtown Boulder Business Improvement District markets and promotes the district to both consumers and investor audiences. These efforts include: advertising, branding, event marketing, banners, brochures, printed collateral materials, newsletters, public relations, social media, digital media and market research.
2025 Marketing Committee
Chairperson
Terri Takata-Smith, VP of Marketing & Communication
Marketing Committee Members
Amber Winston, Concept Restaurants
Emi Smith, City of Boulder Community Vitality
Erica Barnett, Flatirons Bank/BID Board
Erica Dahl, Savvy on Pearl
Hannah Nguyen, Explore Communications
Julie Smith, Pendleton
Karleen Lewis, Visit Boulder
Kathy King, Barbara & Company
Lauren Tate, DBP/DBCI Board
Mark Heinritz, The Sink/DBP Board
Michael Mehiel, Gemini/High Country
Mindy Gantner, Explore Communications
Sara Chapin, Explore Communications
Stephanie Schindhelm, Boulder Book Store
Downtown Boulder Staff
Bettina Swigger, CEO
Terri Takata-Smith, VP of Marketing & Communications
Anna Salim, VP of Operations & Programming
Kate Hernandez, Marketing & Communications Coordinator
Operations
BID funding for operations and maintenance services throughout the district includes trash pickup, graffiti and sidewalk gum removal, snow shoveling, holiday lights, plant maintenance and banner program. The BID has an operations team working daily to maintain a clean and appealing downtown district.
Learn more about these efforts on our Downtown Ambassador Program page.
2025 Operations Committee
Chairperson
Anna Salim, VP of Operations & Programming
City of Boulder Parks & Recreation / Forestry
Andrew Holt
Denise Dawkins
Josh Benedict
Patrick LaPhillip
City of Boulder Community Vitality
Ben Maitlen
Brian Holihan
Dan Rodriguez
Gavin Harrison
Kristine Edwards
Reegan Brown
Additional Members
Andrew Kesterman, Ready to Work
Chad Huliman, P.N. Eklund Interests/BID Board
Downtown Boulder Staff
Bettina Swigger, CEO
Anna Salim, VP of Operations & Programming
Stephen Oskay, Events & Operations Manager
Zakary Boyle, Ambassadors Operations Manager
Economic Vitality
The BID funds economic vitality efforts including, tenant recruitment for both retail and office spaces and support services for small businesses. In conjunction with the city and community partners, the BID co-funds biennial Intercept Surveys and occasional retail and resident studies.
2025 BID Board of Directors
Chair
Jessica Deiter - Boom Properties
Vice Chair
Craig Moelis - Foolish Craig's
Treasurer / Secretary
Erica Barnett - Flatirons Bank
2025 Board Members
Aly Baca - Unico Properties
Ann Klein - SmithKlein Gallery
Casey Easton - Food Lab
Chad Huilman - PNE Interests
Nicole Hurdle - Hurdle's Jewelry
Qin Liu - Ku Cha House of Tea
Alternate Members
Peter Jones - Trident Booksellers & Cafe
Ex Officio
Cris Jones - Director of Community Vitality
Matthew Benjamin - Boulder City Council
Mark Woulf - Assistant City Manager
Nuria Rivera-Vandermyde - City Manager
Stephanie Trees - Downtown Management Commission (DMC)
Sgt. Ryan Scheevel - Boulder Police Department
Tina Marquis - Boulder City Council