Downtown Boulder Visitor Information Center
The VIC is currently scheduled to be open seven days a week from 12:00 pm - 4:00 pm*.
*The VIC will be closed on Christmas Day (12/25/23) and New Year's Day (1/1/2024).
The Downtown Boulder Visitor Information Center (VIC) offers visitors and locals alike news, information, the ability to purchase gift card and more. Downtown Ambassadors are glad to help guests with directions to and from Downtown; recommendations on places to eat, stay and shop; and information on happenings and special events.
Offering a wealth of complimentary maps and brochures, the "VIC" is the place to get “in the know” about Downtown. Downtown’s goodwill ambassadors are experienced and knowledgeable members of the downtown community and offer their unique take on the happenings in Boulder.
The VIC is located at on the corner of Pearl Street and 13th Street (1303 Pearl). Ambassadors can be reached at (303) 417-1365.