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Downtown Boulder Ambassador Program

Downtown Boulder Ambassadors can be easily identified by a bright blue shirt with a green Downtown Boulder Ambassador logo and are trained to provide information to residents and visitors, give directions/recommendations, escort visitors and employees safely to and from vehicles and businesses upon request, help visitors find parked vehicles; work with Boulder Police Department to locate lost items, patrol the district and address unfavorable activities/ordinance violations (e.g. smoking in public spaces, dogs on the Mall, etc.) , Identify and offer assistance to individuals in need of social services.

Current hours of Operations: Sundays - Wednesdays 8 am - 8:30 pm and Thursdays - Saturdays 8 am - 9:30 pm.

Downtown Boulder Partnership (DBP), in partnership with the City of Boulder, implemented a more robust version of our Clean and Safe Ambassador Program in downtown that launched on July 1, 2021. Overall, the program provides cleaning, safety and hospitality services within the 49-block Business Improvement District (BID) along with the city's Civic Area and, in partnership with the University of Colorado, the University Hill business district.

Downtown Ambassadors support City of Boulder staff efforts to keep the streets clean by removing trash and debris, pulling weeds, cleaning graffiti and supporting other programs of the Downtown Boulder Business Improvement District to beautify downtown and keep it clean, safe and welcoming.

Downtown Boulder Ambassadors patrol over 49 blocks serving as the concierges of downtown. Ambassadors provide pedestrian assistance, directions, transit information, activity recommendations and more, while walking the district as well as at the Visitor Information Center.

DBP ambassadors will help to continue to foster a downtown environment that is clean, safe, and welcoming every day of the year.  If you are people-orientated, outgoing and community focused, become a Downtown Boulder ambassador and work with a fun and passionate team of individuals through our partners at Block By Block. View available positions. (Search using zip code 80302.)

If you are a downtown business owner and would like to make a operational request during business hours, please call 720-498-9601. You may also reach out via email to Guillermo (Coco) Coconati, our Operations Manager to submit requests for graffiti removal and other maintenance needs. If you are not sure who to contact about a specific issue, please refer to our downtown maintenance, 'Who's Responsible' webpage with detailed information.

learn about the hill ambassador program

Daily camera article


Anna Salim, VP of Operations & Programming

Guillermo "Coco" Coconati, Operations Manager 
If you need to reach a downtown ambassador via phone or text, please reach out to 720-498-9601.

Meet our Ambassadors

Downtown Boulder has outstanding ambassadors who consistently go above and beyond the call of duty. Thank you to all of these amazing individuals who work so hard to keep our downtown clean, safe and friendly!

Ambassador team 

Program Partners

Thank you to the City of Boulder, University of Colorado and Block by Block for their support of this program.

For additional questions about the Clean and Safe Ambassador Program in downtown Boulder, please contact or (303) 449-3774.  Watch a two minute news piece on the program from our friends at City of Boulder's Channel 8 (produced October 2021) - tap the image below to view in Vimeo.

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