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Ambassadors monitor the downtown district and Civic Area helping to address quality of life issues, as well as acting as a deterrent to unfavorable behavior and activities, educating visitors on city ordinances (e.g. smoking in public, animals on the Pearl Street Mall, etc.), responding to incidents called in by businesses and visitors and providing referrals to the Boulder Police Department as appropriate.

The Ambassadors have successfully served as a deterrent by canvasing the streets, sidewalks and alleys to deter unfavorable activity through uniformed visible presence. The team is watchful for unfavorable behaviors or criminal activity and notify the Boulder Police Department where needed.

The Ambassadors are responsible for interacting with persons experiencing poor quality of life issues, advising them of local ordinances and requesting compliance - in addition to providing information on resources and support organizations. Ambassadors are trained in 'situational protocol' to appropriately handle situations in a firm, yet respectful and kind, manner.

The team provides courteous reminders to visitors in violation of pet, smoking, skateboarding and cycling violations and also communicates with street performers to ensure regulation compliance in relation to amplification of sound and other related items.  

Businesses experiencing or witnessing safety or emergency situations such as criminal behavior in progress, violence or threat of violence, graffiti or vandalism in progress, shoplifting, trespassing, public intoxication or illegal drug use or personas needing medical care or attention should call 911.

 If you need to reach a downtown ambassador via phone or text, please reach out to 720-498-9601.