Kim Davis began working in retail when she was 16 years old. Throughout high school and college, she worked at Fossil and began to fall in love with the retail industry. When she moved to Boulder in 2011, her role evolved to a personal shopper at Anthropologie. It was there that she truly began to connect with clients and build relationships. When she started a family, Kim grew her lifestyle blog and handmade shop so she could stay home with her boys. But her ultimate end goal? She wanted to someday open her own boutique.
With a dedicated client following, Kim started to make her dream a reality. In 2015, she opened an online pop-up shop only showcasing nine items. “The business grew really organically from there. By 2018, I purchased a fashion truck to offer pop-up events and stylings in person. This helped us grow enough brand awareness to open our first brick and mortar store in Longmont in 2020,” said Kim. “When a spot opened up on Pearl Street in the summer of 2021, I knew I had found the home for my second Flower Wild store.”
Clothing in the shop ranges from dresses to jackets and everything in between, all following a modern bohemian style. As a small, woman-owned business, Flower Wild seeks to uplift other small female businesses by selling their products - Flower Wild has an entire section of products by other female owned businesses. “Supporting women is a huge reason I have the store. I’m really passionate about women feeling beautiful and radiant in whatever body they're in during their current season. I also strive to help women walk away with affordable, beautiful and long-lasting pieces.”
Ever since Kim moved to Boulder, she knew she wanted a storefront on Pearl Street. “I just love the idea of being so close to the mountains, accompanied by the hustle and bustle of a vibrant downtown. I especially love being on the West End with a lot of other small businesses - the community is so strong. People really look out for one another here.”
To support the continued success of Flower Wild, come inside the shop and look around. Follow them on social media (@shopflowerwild) and share the word about the store. “People don’t realize how much of an impact tagging us on social media or telling friends and family about us can have. That’s how we grow!”
Kim has found her passion for making women feel their best. “And since we all have to wear clothes - you might as well love them!” The next time you need a wardrobe refresh or just one new piece, check out the small woman-owned boutique on the West End. You just might join Kim’s loyal following!
I love being on the West End with a lot of other small businesses - the community is so strong. People really look out for one another here.