Bettina (she/hers) has more than 15 years of professional leadership experience in the nonprofit, creative, and business sectors. Born and raised in Albuquerque, New Mexico, she comes to Boulder from San Luis Obispo, where she served as the CEO of Downtown SLO in San Luis Obispo, California, a place management organization advocating for small business, local economic vitality, public safety, and a cultural center. An alumna of Colorado College and a longtime arts advocate in Colorado Springs and across the state, she is committed to positioning cultural and arts activities as essential to healthy economic development. She uses design principles with an equity lens to empower and activate communities, and she is an advocate for diversity and inclusion as critical to business and organizational success. She is passionate about music, wordplay, and the outdoors. If you see her riding her electric tricycle, be sure to say hello.