Pedestrian Impression Counts
The Downtown Boulder Business Improvement District contracts with MRI to provide footfall counts (pedestrian impressions) throughout the downtown district. The platform tracks and forecasts pedestrian traffic - delivering performance metrics across downtown destinations since 2002. The company has the most comprehensive pedestrian traffic data using the latest generation automated technology. The MRI platform provides real-time data and actionable insights and presents this information via a comprehensive, easy-to-use reporting platform.
In downtown Boulder, anonymized cameras count pedestrian impressions at three locations: 11th and Pearl (West End), Pearl and Broadway (Pearl Street Mall) and 15th and Pearl (East End).
For additional information / clarification, please contact Terri Takata-Smith, VP of Marketing.
- 2025
- 2024