Allen Ricca -- "Catching Hell"

Date and Time for this Past Event

Thursday, Jun 9, 2022 6:30pm - 7:30pm

Location

Details

Allen Ricca will speak about and sign his new book, "Catching Hell: The Insider Story of Seafood from Ocean to Plate," on Thursday, June 9th at 6:30 pm at Boulder Bookstore. Tickets for this event are $5 (plus a small processing fee) and are available on Eventbrite.

About the Book:
In "Catching Hell," longtime seafood mogul Allen Ricca and author Joe Muto take readers behind the scenes of the high-end restaurant world and the international market for seafood, and how that industry has been impacted perhaps like no other due to the COVID-19 pandemic.

This book exposes the fact that the American diner is being lied to on a regular basis. The culprit varies – sometimes it’s a chef or restaurant owner trying to cut corners to save money; other times it’s an unscrupulous supplier looking to pass off poor product to an unwitting receiver. And the cost of that scam eventually gets passed on to the consumer, whether it be in the form of higher prices at restaurants and markets, lower quality (or even counterfeit) product getting delivered onto your plate, or – God forbid – food poisoning. Furthermore, Ricca argues, the pandemic has only increased corruption in this industry.

"Catching Hell" serves as both an exposé and a call to arms, empowering consumers with the knowledge to make more informed choices when dining out.

IMPORTANT TICKETING AND EVENT INFORMATION

*Tickets are $5 (plus a small processing fee).

*A coupon good for $5 off a copy of "Catching Hell," or a purchase on the day of the event is included with your ticket. You will receive this coupon at the event.

*COVID-19 measures: Admission to this event will be limited, and masks are encouraged for all attendees.