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Downtown Boulder and the City of Boulder Present ‘Snow Much Fun Virtual (AR) Experiences’

Category: Press Room

Downtown Boulder and the City of Boulder Present ‘Snow Much Fun Virtual (AR) Experiences’

Explore downtown Boulder and the Civic Area through winter-themed augmented reality filters via Instagram

Boulder, CO [November 17, 2022] –  In partnership with the City of Boulder and Novaby, take an adventure through a brand new self-guided augmented reality (AR) tour of the downtown district and Civic Area - near the library - this winter season! From Sunday, November 20 - Tuesday, January 31, 2023, meet snowmen, penguins, gingerbread people and more on the Snow Much Fun Virtual (AR) Experiences self-guided tour. Outdoor signage will point visitors to scan QR codes on each block of the Pearl Street Mall, as well as on the East End and West End districts and throughout the Civic Area near the library to access fun filters via Instagram. Participants will need to have the latest version of Instagram downloaded on their phone to access the AR. 

Participate by scanning the QR Code using a phone camera. It will automatically open in Instagram. Place content in the preferred location by tapping a horizontal surface on the phone screen. Scale or rotate content as desired using a two finger pinch or twist gesture. Walk around the content to experience in 3D and enjoy with friends and family.

Downtown Boulder is excited to bring these new experiential activations to the downtown district to help connect the Civic Area with the downtown core. There will be five activations around the Boulder Public Library area and six along Pearl Street.

View a map of the winter wonderland AR trail and follow along on each block!

West End: Start on the West End to meet Bumble hiding behind a pine tree - we promise he is friendly! A little bit shy, Bumble likes to stay close to his tree for protection. But if you ask nicely for a photo, he might let you take one!

1100 Block: On the 1100 block, encounter a family of friendly polar bears hanging out on an iceberg. Scale their size with your fingertips and hop in for some family photos!

1200 Block: Next, head to the 1200 block to meet the Breaking Bread gingerbread dance team. With moves that can't be missed, record a video and join in the fun!

1300 Block: Keep going to the 1300 block to cool off (or warm up) in an igloo beach portal. Walk through the door (literally walk forward when you pull up the filter) and meet some relaxed penguins. Kick back in this island oasis and stay awhile!

1400 Block: Continue to the 1400 block of the Pearl Street Mall to find Jack Frost's friend, Snowy kARen. Bundled for cold weather, this frosty snow girl is a great wintertime companion. 

1500 Block of the East End: Find a cheerful snowman - Jack Frost - on the 1500 block of the East End! Perfect for posing with friends. 

Arapahoe Entrance of Boulder Library: Head to the Civic Area near the Arapahoe entrance of the Boulder Public Library to find an artful snowflake that will delight visitors as it morphs from one shape to another.

Canyon Side of the Boulder Creek: On the Canyon side of the creek, a Nosey nARwhal will surprise visitors as he pokes his head in and out of the icy arctic waters to say hello.

East Lawn by the Boulder Creek: Head down to the east lawn to a snowy forest that shows the full magic and power of augmented reality. Visitors can walk around and in between the trees.

East Toward Municipal Building: From the forest, head east towards the Penfield Tate II Municipal Building. Visitors will experience the beauty of winter and humor of nature with playfully created mARch of the Penguins as they make their way into and out of the water. 

Across the Bridge Toward Main Library Entrance: Twinkle Toes will skate her way into your holiday and heart. She has a special talent for leaving hidden holiday wishes in the ice as she executes her spins with ease.

Snow Much Fun Virtual (AR) Experiences are produced by Downtown Boulder, City of Boulder and Novaby.


For more information:

General public: 303-449-3774 |

Press: Emi Smith, Marketing & Communications Manager

303-449-3774 (office)|

Jonathan Thornton, Communications Program Manager

720-450-7554 | 

About the Downtown Boulder Business Improvement District:

The Downtown Boulder Business Improvement District (BID) is a quasi-municipal corporation and political subdivision of the State of Colorado formed in 1999 and encompassing a 49-block taxing district approved by property owners to cultivate a cleaner, safer and more vibrant downtown community. The tax revenue is used by the BID to provide maintenance services that supplement those provided by the City of Boulder and to provide a comprehensive consumer marketing program. Maintenance services for the BID include but are not limited to trash removal and graffiti removal. The marketing and promotion of the district to both consumers and investor markets includes advertising, branding, banners, brochures, printed collateral materials, newsletters, public relations, social media, online efforts and market research. The BID funds economic vitality efforts including market research, tenant recruitment for both retail and office and support services for small businesses and educates the public on the value of shopping local to support small businesses and community.

About City of Boulder

Located approximately 30 miles northwest of Denver at an elevation of 5,430 feet, the City of Boulder is home to 108,777 residents and the state's largest institution of higher learning, the University of Colorado. Boulder is a world-class destination with over 300 miles of public hiking and biking facilities. Its spectacular scenery includes more than 45,000 acres of open space. Boulder is a home-rule municipality that is self-governed under the Constitution of the State of Colorado.